Driver Apps as a Service:
An efficient route-to-market for
FMS and Telematics providers

Businesses in the fleet industry often find it challenging to manage both the employees and the vehicles on the move. You have to constantly keep track of your employees and vehicles at all times, stay updated about the vehicle’s maintenance schedules, and ensure compliance with all the governing rules your business should adhere to.

Thanks to technological advancements, today’s generation of digital fleet management solutions can tell you more than just the location of the nearest gas stations. Whether you have to send an employee to a new job site, keep tabs on your fleet, or track vehicle costs, the best fleet management systems (FMS) and telematics providers can help significantly simplify and streamline your operations. After all, there is a reason why the adoption of fleet management technology
rose by 8 percent in 2020.

However, there is one particular aspect where many FMS and telematics providers fall short—the availability of a modern driver app.

What is a Driver App as a Service?

Technologies like artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) form an integral part of the fleet industry. They are opening new possibilities every day, and the driver app as a service is one such innovation.

Essentially, a modern driver app enables real-time information flow, tracks safety and fuel efficiency, automatically categorizes trips, and helps you learn from metrics like faster-than-normal acceleration incidents, the way you respond to posted speed limits, etc. Furthermore, the solutions can be customized to collect data about abrupt braking or acceleration, rapid speeding, high-speed, sudden turning, frequent stops, slow driving, etc.

The data generated through dashboards that are part of the driver applications are sent to fleet managers, who analyze the information to measure vehicle efficiency, driver performance, and safety. Individual driver analysis can also be performed to identify drivers who practice unsafe driving or suffer from issues like fatigue.

The many features of a Driver App

A driver app can include many features. Below, we have listed some of the main areas we focus on at CloudMade.

Data collection

Driver apps act as a data gateway for driver-specific data. This can include anything from speeding to fast acceleration, hard braking, and idling time. Furthermore, dash cams can provide data to the driver app. These devices capture photos and record videos, presenting a playback of events. When integrated with telematics, it offers valuable insights into incidents and driver behavior.

Driver profiling and coaching

Hiring skilled drivers is your ticket to ensuring less risk of accidents in the future. Additionally, the right drivers will also help you save nearly 12 percent of driving costs. A driver app will enable you to take immediate action if a driver is found exhibiting fatigue, reckless driving, or distracted driving.

Driver support

Leveraging an AI/ML-powered driver app, you can keep your driver record organized and updated. It also becomes easy to access it from any location and offers drivers the much-needed support. For instance, you can set reminders for drivers who need to renew their licenses and hold regular health check-ups to identify any underlying medical conditions. Additionally, the driver app captures important information from the field in case of an accident to support claims, repairs, and risk management; and can also be setup to automatically categorize trips.


Gamification is one of the core functionalities of a driver app. Altering functions provide your drivers with information about the state of the road, weather conditions, last-minute route changes, etc. As all the data is processed in real-time, drivers will be notified immediately of potential hazards, thereby increasing safety as well as fuel efficiency.

Charging agenda for EVs

The driver app comes with a GPS vehicle tracking feature. Meaning, you can see the real-time location of your vehicle and how far it is from the delivery destination. This visibility enables you to determine the duration, calculate costs, verify the route, and plan for EV charging in between the journey.

Driver App as a Service: the benefits

  • Strengthens your Brand

At the end of the day, driver apps gather data, whether that is about the vehicle, journey, or driver. Alongside leveraging this data to optimize drivers’ experience, these data points can be used to build a strong foundation for data modeling which will help generate meaningful insights. These insights further present an opportunity for FMS and telematics providers to address the concern that tomorrow’s customers could have different needs and expectations, thereby adding value to the customer lifecycle.

  • Reduced cost

Driving habits like excess acceleration, idling, harsh braking, etc. can cause your fuel costs to soar. According to studies, long-haul truckers might idle from six to eight hours a day. Similarly, increasing and decreasing speed suddenly can lead to 20 percent more fuel usage.

By leveraging the insights into driver behavior and fuel usage offered by a driver app, you can create driver coaching programs and other measures like driver scoring to promote good driving behavior. This way, you can significantly improve your fleet’s bottom line through increased fuel efficiency.

  • Increases driver retention

One of the most important benefits of a driver app is the reduced risk of road accidents. Driver apps notify drivers and managers about the on-road hazards in real-time. Additionally, it tracks driver behavior to detect and put into action proactive measures to avoid accidents. When your drivers are guaranteed a safe journey, they will be more likely to stick with your brand for longer.

  • Provides driver-specific data

Different drivers exhibit different behaviors. When you work with a pool of vehicles with different drivers, keeping a tab on individual driver behaviors can be challenging. With a driver app, you can do exactly this. The driver app records the driving habits and styles of individual drivers and sends them to managers, who can then work to correctly allocate a particular vehicle and route to a specific driver.

  • Second source of data collection

As stated earlier, driver apps help collect data that complements telematics to offer insights into driver behavior and on-road hazards. However, in the near future, driver apps could replace telematics with many of the features it provides, particularly the ability to collect personal data for training ML models, which is otherwise impossible.

Achieve your Driver App as a Service goals with CloudMade

With driver apps bringing almost every aspect of telematics under a single roof, it is easy to imagine more comfortable and streamlined fleet management processes in the future. Hence, it is only right that you leverage the solution at the earliest to bring more discipline and safety into your business.

However, building a future-proof app leveraging in-trend technologies like AI and ML can be challenging, and a partner experienced in building driver and companion apps can definitely help.

At CloudMade, we help FMS and telematic companies develop a new driver app or enhance an existing one. Our highly-skilled developers have experience creating solutions for some of the industry’s biggest OEMs, FMS, and Telematics providers. Additionally, our being a SaaS (Software as a Service) company that charges on a monthly basis makes us the right partner to work with on futuristic projects.

Reach out to us with your goals and expectations, and let us tell you how we can help.

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