CloudMade powering Faurecia’s Cockpit of the Future

At Mondial de l’Automobile 2016, Faurecia, a global supplier of cabin and interior solutions to automotive OEMs, announced a major new initiative.  The Cockpit of the Future will transform the connected and autonomous car experience for drivers and passengers.  CloudMade is central to the advanced machine learning that Faurecia is using to deliver their vision of an intelligent future.


After consultation with OEMs as well as extensive primary user research, Faurecia has concluded that there are 3 key technology areas required to deliver the Cockpit of the Future.

  1. Connectivity
  2. Adaptable interfaces
  3. Predictive interfaces

Faurecia CEO Patrick Koller demos the Cockpit of the Future powered by CloudMade

Faurecia CEO Patrick Koller demos the Cockpit of the Future powered by CloudMade

Faurecia uses CloudMade’s Predictive Learning System to enable adaptive interfaces, powered by machine learnt inferences.  Some examples include:

  1. Pre-conditioning the cabin to the occupants’ desired temperature based on their learnt departure time.
  2. Learning the occupants’ cabin settings such as seating position, mirror positions and steering position and then predictively applying these settings.
  3. Anticipating a driver’s safety level and adjusting interactions such as cockpit displays and autonomous hand overs accordingly.
  4. Anticipating a driver’s comfort level and adjusting seating settings like massages, lumbar supports and air bladders.

This short video gives an overview of CloudMade’s vision of the Intelligent Vehicle of the future. 

To book a workshop with CloudMade send a mail to

October 2nd, 2016 - Posted by Nick Black in connected car, context-aware car, for OEMs, self-learning car, technologies

Secrets of Self Learning Cars at Nvidia GTC 2016

The secrets of the self learning car are revealed in this video, shot at Nvidia GTC 2016.  

Well, maybe not revealed, but you’ll learn a lot about using machine learning to deliver connected car experiences that are safe, fun and easy to use.

September 30th, 2016 - Posted by Nick Black in connected car, context-aware car, for OEMs, self-learning car, talks

CloudMade’s Self Learning Car at Mobile World Congress

At Mobile World Congress in Barcelona, Juha and Jim sat down with GPS Business News’ Ludovic to talk about the work CloudMade is doing to bring the self learning car to market.

You can find the 15 minute podcast here.

February 25th, 2016 - Posted by Nick Black in connected car, for OEMs, interviews, self-learning car, technologies

2016 Is The Year of The Automotive Ecosystem

At CES 2016 CloudMade’s executive team walked executives from over 30 automotive OEMs and suppliers through the results of analysis undertaken by CloudMade in Q4 2015.  The results suggest that for OEMs to succeed in a world of increasing competition from consumer electronics giants like Google, Apple, Uber and Facebook, they need to build and own their own ecosystems.  

This presentation draws on data from multiple sources to present a compelling argument for automotive OEMs building and owning their ecosystems based on the products of CloudMade and its partners.

February 18th, 2016 - Posted by Nick Black in connected car, ecosystems, for OEMs, self-learning car

CloudMade’s Self Learning Car Could Buy You Lunch

What if your car knew you so well it could buy you lunch?

Chief Product Officer Nick Black talked at November’s Autotech Council about CloudMade’s mission to build artificual intelligence that is so powerful it transforms the car into the most personal space we experience.

Check out the full video below.

February 3rd, 2016 - Posted by in connected car, context-aware car, events, for OEMs, self-learning car

Creating Lifelong Customers For Your Brand

The biggest opportunity that the connected car offers to OEMs is that of generating lifelong loyalty with the your brand.  A key metric to look at when assessing loyalty is churn rate.  In the smartphone space the leaders are Apple – so loyal are their customers that analysts speak of them having created an annuity model.  An $800 iPhone purchase is actually $800 every year or two for as long as Apple remains at the top of the smartphone game.

CloudMade works with auto OEMs to help them engender Apple-like loyalty amongst their customers.  We do this by offering the driver access to a range of “self learning” functionality ranging from navigation systems that are able to preempt drivers’ travel plans to help them save time and frustration, to safety systems that act like a coach, helping people become safer, better drivers to cabin systems that adapt the preferred climate settings of the passengers.  Over time the car gets to know its driver and its passengers, offering them an increasingly customized experienced each time they driver.  After a few weeks driving a car built using CloudMade’s solutions the driver is compelled to explore more and after a few months they’re hooked.  When its time to buy a new car, the driver’s decision is already made.  Just ask yourself how many people you know who’ve switched from Apple’s ecosystem to Google’s?

In this short 5 minute presentation I gave at the Autotech Council in Santa Clara last week, I talk through these concepts and give a few examples about how CloudMade helps OEMs build lifelong relationships with their customers.  Enjoy and please leave a comment with your feedback below.

Get in touch to find out how CloudMade can help you build a lifelong relationship with your customers via the cloud.

September 23rd, 2015 - Posted by Nick Black in connected car, ecosystems, for OEMs, self-learning car

The Millennial Ready Car – Video Introduction.

CloudMade’s Chief Product Officer, Nick Black, gave a presentation to the Autotech Council in San Jose last Friday 8th May. We recorded it for you – you can check it out below.

Nick and his team are ready to turn your ideas into Millennial ready designs, concepts and products.  Get in touch to find out more.

May 12th, 2015 - Posted by in connected car, events, self-learning car, talks

CloudMade Makes it to 20 Most Promising Automotive Technology Solution Providers 2015

CloudMade receives an honorable mention in the annual automotive edition of the CIOReview titled, “20 Most Promising Automotive Technology Solution Providers 2015”.

Click here to read the CloudMade company profile which is now live on the CIOReview website.

CloudMade makes it to CIOReview’s top Automotive Technology Solution Providers list for its expertise in user experience design for consumer mobility solutions, ranging from connected cars to on-dash navigation to smartphone applications to wearables, spanning all phases of design from early conceptual thinking through to research, field testing, focus groups, execution and refinement.

Certificate of Honor

FREMONT, CA — April 28, 2015 — CIOReview has chosen CloudMade for its 20 Most Promising Automotive Technology Solution Providers 2015. The positioning is based on an evaluation of the company’s offering for connected car solutions and know-how that enable stunning user experiences and OEMs differentiation.

The annual list of companies is selected by a panel of experts and members of CIOReview’s editorial board to recognize and promote technology entrepreneurship. “CloudMade has been on our radar for some time for stirring a revolution in the automotive space, and we are happy to showcase them this year due to their continuing excellence in delivering top-notch automotive technology solutions,” said Harvi Sachar, Publisher and Founder, CIOReview. “CloudMade’s solutions continued to break new ground within the past year, benefiting its customers around the globe, and we’re excited to have them featured on our top companies list.”

“We are glad to be recognized by CIOReview’s panel of experts and thought leaders as a top supplier of connected car technology. Sharing our passion for innovation, we are happy to fuel the connected car revolution and support OEMs in transforming the connected car user experiences.” said Juha Christensen, Chairman and CEO, CloudMade.

About CloudMade
CloudMade is a global software supplier to the automotive industry based in Menlo Park, CA. With a strong focus on innovation, CloudMade builds comprehensive solutions and blocks for the connected car that enable automotive manufacturers create stunning connected car experiences. CloudMade helps OEMs better understand the vehicle performance, automotive business, and connect with customers at a deeper level to improve efficiency and brand loyalty.

About CIOReview
CIOReview constantly endeavors to identify “The Best” in a variety of areas important to tech business. Through nominations and consultations with industry leaders, our editors choose the best in different domains. Automotive Technology Special Edition is an annual listing of 20 Most Promising Automotive Technology Solution Providers in the U.S.

April 28th, 2015 - Posted by in company announcement

Today, the Handset; Tomorrow, the Automobile. The Present and the Future of the Ecosystem Approach.

[Using the example of Apple and Samsung]

Ecosystems, now more than ever, play an important role in company’s strategy and ability to drive consumer success. Businesses that construct rich ecosystems around their solutions enjoy greater profitability and stability, due to increased pricing power and consumer loyalty. Now consumers want their devices to work seamlessly together for better user experience. User profile control and management is a central enabler of an ecosystem strategy.

According to Q4 2014 smartphone sales figures, Apple made more money than all of its competitors combined, capturing 93% of the profit in the mobile device market. Samsung, a recent leading incumbent in the telecommunications industry, made 9% of the profit for the quarter. Numbers add up to over 100% as other players like HTC, LG, Motorola and Nokia are losing money from their mobile divisions.

Apple vs Samsung Profit Share

The figures above illustrate remarkable phenomenon in recent business history: a key player in the handset industry faces a continued profit share decline. Simultaneously, a company that had almost no presence in the smartphone market 8 years ago takes the lead, gobbling up the profit from a long-standing giant.

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Numerous large, once-successful businesses fail because of a lack of differentiation from competitors, and a failure to adapt to market shifts. The example from handset manufacturers, which needs to be applied to automobile makers as well, should lead us to think of crucial keys to business success. Here, ‘success’ refers to the ability of a company to create a sustainable platform-based ecosystem of complementary products and innovation around itself – Tweet That! In this case, the primary issue for Samsung has been its decision to go with an open platform approach in contrast to Apple’s closed platform and intense focus on ecosystem development.

Apple understood early that “software is eating the world” and that it is necessary to create a rich ecosystem around its products to increase the value for customers and grow business. Samsung, on the other hand has been mostly reliant on Android OS and continues to operate within an ecosystem that other vendors control (Facebook user ID, Google Maps for navigation, Google Play Store). However, Apple’s ecosystems is unmatched with such components as iCloud, iTunes, App Store, Apple Pay and AppleCare protection plans. Success factors of Apple’s iOS Ecosystem are:

Success Factors of Apple’s iOS Ecosystem

The growth of connected cars could cause a similar redistribution of profits among automakers and other companies that are trying to enter the automotive industry. If car manufacturers want to secure their business and remain the sole provider of revenue-generating services, they should create rich ecosystems around their products and focus on producing complete, end-to-end mobility solutions. Due to safety concerns, automakers have a good argument for implementing a walled garden approach to application development. The automakers’ market shares in the new environment are at risk if they are slow – and for the taking if they are fast.

Check out our website for the Connected Car building blocks and solutions:

March 17th, 2015 - Posted by in connected car, ecosystems

Connected Car: Privacy Concerns and Digital Ethics

In a world where data privacy is a concern and the Connected Car business is rapidly becoming the next battleground for market share within the automotive market, a debate about privacy concerns and digital ethics is becoming extremely important.

A recent study of McKinsey shows that car buyers are broadly concerned about data privacy and the possibility of hacking when it comes to car connectivity. 37% of respondents are reluctant to use connected car services because they want to keep their privacy, 54% said they are afraid that people can hack into their connected car and manipulate it.

Cars are now undergoing a rapid transformation. They are becoming information hubs on wheels that generate, store and analyze huge amounts of data. The connectivity features in cars potentially give automakers access to private data such as places previously visited, routes and destinations, and more personally, the driver’s location (home-/workplace), family information and other sensitive data. Used properly, such data can be used for purposes that bring long-lasting benefits to drivers by delivering them personalized, driver-centric and context-aware driving experiences.

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The massive growth in the amount of data generated raises questions related to privacy, confidentiality, ownership, transparency and security. While working with sensitive private data, OEMs have to identify and enforce appropriate rules about data collection, analysis and retention.

The more car manufacturers use private data for purposes that are beyond their original intent, the greater the chances that privacy issues will arise.

To protect private data, car manufacturers will need to consider:

  • Data ownership. Data should be used primarily for the driver’s own benefit. Car owners need to have control over the information the connected car learns about them and also have the ability to manage the flow of their private data, including the possibility to delete all or part of it.
  • Data storage. When it comes to storing data, cloud storage provides a lot of advantages as drivers can access data from anywhere, keep their information synched across cars, devices and applications or build collaborative datasets. However, drivers should be informed that their personal data is stored in the cloud, know whether it is encrypted, who can decrypt it and for what reason.
  • Data transparency. Sensitive data requires transparency. For private data to work in ethical terms, drivers need to have a transparent view of how their data is being used or sold. While co-operating with insurance companies and other third party companies, OEMs should get an allowance of car owners before sharing the private information and offer distinct benefits for sharing it. People will gladly enabled automakers to know their private data if they give them value back.
  • Data security. As cars get more connected and increase in user-friendliness, the risk of car hack or thief is growing, raising a new problem of data loss incidents. Not keeping the personal data secure can lead to the loss of private data and even to identity theft. OEMs need to work out algorithms on how to secure private data and vehicles so that they cannot be hacked.

December 9th, 2014 - Posted by in context-aware car, self-learning car

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