Making sponsor deals part of the game
To really serve players, sponsors and game developers well, the sponsors need to become part of the game.
Every user gets a unique personal experience
Imagine a game where the sponsored locations, other points of interest, the local weather and local time become an integrated part of the game. This gives each user a unique personal experience where his or her world affects the game play, and the game is different every time it is played in a new location.
Users embrace sponsoring as a way to get ahead in the game
When the game tells the user about “secret” locations nearby where there is free game content, it is seen as one of several ways to progress in the game, and just as natural as offering the player to buy in-game items. When the player clicks to investigate, the “secret” location is exposed as a retail location where the retail brand sponsors a specific game item, such as a free level or an item that will help the user in the game.
Visiting the sponsor’s retail locations becomes a part of the game…
Here is how Sponsored Locations would work in a platform game called Bongo:
When the user plays near a Sponsored Location, the game tells him that a secret level is nearby ...
With a click, the user sees the sponsored location on the map and goes to that retail location ...
At the Coffee shop the user gets a free secret level and 30% off coffee and cake.
Bringing the user’s world into the game
In addition, the rest of the game can take advantage of the features we call Local Discovery - including non-sponsored POIs, the local weather and the local time. Adding these location features really makes the game personal and relevant to each user.
The user's weather
Local rain in the game adds another dimension of fun without getting wet
The user's time of day
Using the local time changes the game like night and day
Real places around the user
Places around the user, like a hospital for extra life or a burger place for energy
How you can take advantage of Sponsored Locations
Sponsored Locations is launching in December with a leading game developer and 2 leading retailers as sponsors.
More sponsors and games are ready for 2012
CloudMade partners with sponsors and developers, and we have the technology to help you increase your revenue.
Contact us if you want to learn more about the opportunity
We have the first mobile games and sponsors that will launch with Sponsored Locations in Q1, but you can still join this opportunity if not in Q1 then in early Q2 on a first come first serve basis.
Contact us now
Fill out the above form and we will contact you with more information about Sponsored Locations.