Sponsors

We are launching Sponsored Locations in a month and it will be in over 30 leading mobile games next year. Until now, location based marketing has been limited to the reach of Foursquare. Sponsored Locations are giving marketers a much more attractive mass-market reach. Next year Sponsored Locations will be in games used by over 300 million smartphone users.

To optimize your mobile marketing you need to:
- Get broad reach – 64% of people with smartphones play mobile games
- Be in multiple top games that are played an average of 38 minutes per day
- Get exposure when users are near your retail locations

Games that use the player’s location are a hot new trend. Players tell their friends about the interaction they have with sponsors in their favorite games and the opportunity to get free game items and have more fun when visiting branded retailers.

By sponsoring items that are part of the game, your brand becomes a part of the positive experience users have playing games.
 
Get the best branding and improve your marketing ROI by:
- Increasing your positive brand awareness through the fun players have with games
- Gaining strong message association because your brand is relevant
- Driving increased purchase intent when your offer is a part of the game
 
With CloudMade’s Sponsored Locations you can be part of the game. Help their game experience by sponsoring what they need in the game – if they will pay your retail locations a visit.

Imagine millions of users having fun with the popular mobile games and knowing that more possibilities are available for a price. Even though they all desire extra content, 95% of players prefer to play for free. Your brand can step in and offer this content for free if the users visit your retail locations.

To really take advantage of this opportunity you need to:
- Book a Sponsored Locations campaign
- Sponsor attractive in-game content for players when they visit your retail locations
- Provide the players with special offers to convert the visits into sales.

Sponsored Locations is a unique mobile marketing opportunity because it enables you to go beyond eyeballs/branding directly to increased retails sales in a way that is fun and exciting for the consumers. It is clear that by offering incentives and discounts for customers who are close to your retail locations, you will encourage brand loyalty, drive foot traffic and increase retail sales.