Speaking about location-enabled games at Casual Connect Europe
Location-enabled gaming is quickly getting traction and leading mobile game developers and publishers are choosing CloudMade as their location partner. This week, at Casual Connect Europe in Hamburg, CloudMade will give the European game developer community a chance to take a closer look at location in games and learn how it can be used to drive gameplay and monetization.
Christian Petersen, our VP Community, will be giving a talk on Day 2 of the conference about how location features help address the two biggest challenges most game developers face – increasing the user engagement and maximizing revenue. During his session the attending developers will learn why location goes far beyond games with maps and how it can be used in almost any type of games, how adjusting the game according to the player’s real-life location can make the game experience personally relevant and highly addictive, and, most importantly, how “location-enabling” your game can help monetize the great majority of free players who love virtual items offered in the game, but who are not quite ready to pay for them.
Come listen to Christian’s talk if you are at the conference. You can also use a quick form here and request a meeting to discuss how we can work together on improving your game monetization.