Game Developers

Leading mobile developers increase their success through PR, word of mouth and by giving people new reasons to play.

To really make your game stand out you need to:

• Make your game special and more interesting
• Build in features that will drive word of mouth
• Reward players for playing

Location in games is a hot new trend. Players tell their friends about playing in different locations and getting free game items from branded retailers.

The way mobile developers make money today is by ensuring that players keep coming back to play the game again and again.

To create an engagement that keeps users coming back you need to:

• Increase the perceived value your game delivers
• Make your game more addictive than other games
• Make it feel as a part of the user’s real world
• Add some mystery through the search for sponsored locations with freebies

With CloudMade’s location services you can make  the experience more personal by blending the user’s real world into the game, make players curious about playing in new places and encourage players to come back to discover more free in-game items.

Game developers like Rovio have proved that a single game can create in excess of $100 million in revenue from paid and freemium monetization models.

To achieve the best monetization you need to:
- Utilize a freemium model monetizing both players and advertisers
- Supplement with advertising/sponsoring where brands are seen as a value add by consumers because they are a part of the game experience

Less than 5 percent of users are spending real money in-game. CloudMade’s Sponsored Locations can help you monetize the other 95 percent in a way that adds revenue for you as a developer, offers high ROI for brands and provides in-game value for players.